Chipotle: Tapping into the right viral moment
Chipotle was inspired by the internet's favorite corn connoisseur, Tariq, and upon learning that he eats their chicken bowls complete with roasted chili-corn salsa weekly, they were confident Tariq would make an authentic partner for the brand. Eager to team up, Chipotle reached out to Cameo, who had already started working with Tariq as a star on the platform!
Easily leverage of-the-moment Talent
Within 48 hours, the Cameo for Business team helped book Corn Kid to visit a Chipotle restaurant to film a marketing video AND partnered to get it live on social media. The team provided easy access to the Talent and worked with Chipotle to make their creative vision come to life.
Results
#1 highest-performing content on Instagram, Facebook & TikTok, and one of the highest-performing Twitter posts that Chipotle has ever had
100M+ organic views on social
1.7B+ PR impressions